{Focus on the "real people" of your brand}

Pizza Hut goes for slices of real life with employees in ads

 By KAREN ROBINSON-JACOBS / The Dallas Morning News 

In an era when ordering a pizza doesn't necessarily involve human contact, using workers in ads reinforces the message that "these are genuine human beings who are making these pizzas," said Arjun Sen, president of the Colorado-based Restaurant Marketing Group. "For Pizza Hut it's a great strategy to say, 'Our employees: That's the difference.' It ... is celebrating the employee. It's team building."  click here to continue reading

{The Price-Value Equation and Golf}

Arjun Sen was featured in the November issue of PGA Magazine as the expert source on price and value in Don Jozwiak's cover story article. The article keenly applies to industries outside the golfing realm and is well worth the read. Click here to jump to the article.

"Given the current economy, pricing is a hot topic across the golf economy. Knowing what value a golfer expects a given offering - from a round of golf to a lesson or a golf vacation - is an important step in determining how to set prices. That's the firm belief of Arjun Sen, a marketing expert with more than two decades of experience in consumer research and strategic planning..." continue reading